I love it when a name, logo, colors, etc. all come together. I’ve had the name in my heart for awhile, but the logo and branding elements took about 2 days of thinking, drawing, and finalizing. We’re VERY pleased where they ended up! The explanation for the design is below:
Significance of name: The Greek word (ekklesia) translated “church” literally means “a gathering of citizens called out from their homes into some public place.” Naming this new work The Gathering allows us the opportunity to be the church and to reclaim the value of the body of Christ in the public places in which the term “church” has diminished.
Significance of logo: Smaller dots in the back (far off) with the arrow showing the progression of moving closer (brought near)
Significance of color (from color theory):
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.
Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.
